DRY AND BRITTLE HAIR
Throughout our life hair gets damaged and stressed out: coloring, UV light, blow drying, hot styling tools, sea water etc. These things damage the hair structure and it starts getting brittle, resulting in split ends
Therefore hair needs constant protection
and “repairing”. Leave-in products - are essential to form a protective barrier on hair surface.
SIGNS:
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hard to touch
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split ends
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get electrified
-
difficult to brush
REASONS:
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lack of moisture and lipids
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common effect after frequent coloring or heat styling
DRY AND BRITTLE HAIR PRODUCTS
POROUS, DULL, BLEACHED HAIR
SIGNS:
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«Spider-web» hair
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Short styling effects
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Part line looks too wide
REASONS:
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Family history
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Protein deficiency
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Hormonal changes or age-related hair thinning
DULL, POROUS AND BLEACHED HAIR PRODUCTS
THIN FLAT HAIR
SIGNS:
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Rough to the touch
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Quickly absorb and lose moisture
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Color washes out quickly
REASONS:
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frequent coloring
-
perm or aggressive UV
THIN FLAT HAIR PRODUCTS
DRY, DAMAGED, BRITTLE HAIR CARE PRINCIPLES
REGULARITY
The condition and appearance of the hair shaft depend on the initial structure, the aggressiveness of hairstyling procedures, and the quality of care. The formation of the hair shaft occurs in the hair follicle, which is located directly within the scalp. Therefore, proper and regular care involves not only targeting the hair shaft but also strengthening the hair bulb. Correct cleansing and restoration of the scalp, along with the reconstruction of the hair shaft, are key to achieving beautiful and healthy hair.
